1. Conduct keyword research
Draw more traffic (and more leads) by including researched keywords into the buyer’s guide. Discover keywords by figuring out what your audience is searching for online. When done strategically, your use of keywords will help you outrank the competition and rise to the top of the search results. The guide will then contribute to improving the overall site’s SEO value.
2. Include quality material
Consider helpful, inspirational content, like case studies or success stories, that stir the reader to hire you and begin the process. Your content should speak to the buyer’s dreams, fears, and challenges and suggest that you are the perfect agent to help them navigate the process.
3. Sprinkle in cold, hard facts
Include concrete facts and statistics from well-respected sources as well as valuable examples based on your own experience.
4. Keep the format easily digestible
Scannable, easy-to-read content keeps readers engaged—especially when it comes to digital content. Keep your sentences concise, and paragraphs short, and only include information that is relevant to the question you set out to answer. And of course, be sure to maintain your level of professionalism and quality by correcting all spelling and grammatical errors.